High-quality global spirits compounder anchored by Aperol (44% of sales, secular tailwind) trading at 12x EV/EBITDA-adj vs historical 18-22x. FY25 delivered +2.4% organic topline + 60bps margin accretion despite Jamaica hurricane and US tariffs, net debt re-leveraged a year ahead of plan to 2.5x EBITDA, dividend stepped up +54% to €0.10. 2026 guidance is constructive (continued organic growth, margin accretion H2-skewed, ~€30M tariff drag offset by €70M perimeter disposals). Overhangs: Lagfin €1.29B Italian tax seizure, US tariff trajectory, cognac category weakness. Base FV €7.20 vs price €5.484 = +31%; quality compounder near 52W lows offering more interesting entry point than at €6.32.
Methodology: Probability-weighted blend (0.25 × €9.00 + 0.50 × €7.25 + 0.25 × €5.00 = €2.25 + €3.63 + €1.25 = €7.13 ), consistent with the additive SotP at €7.21. SotP assigns category-appropriate multiples by House of Brands rather than applying a single blended multiple, which better captures Aperol's franchise premium. Implicit FY26E EV/EBITDA of 13.1x is at +30% premium to Pernod Ricard (justified by Aperol secular tailwind + margin profile) and ~25% discount to own 10-year median (reflects sector de-rating + US tariff). The asymmetry vs current price (+31% to base, +64% to bull, −9% to bear ⇒ ratio ~3.5x) is now meaningful — at €5.484 the stock is near the 52W low (€5.27 on May 18, 2026), offering a more interesting entry than at the prior cited €6.32. ⚠️ Not investment advice.
| Component | Assumption | EUR/share |
|---|---|---|
| House of Aperitifs (Aperol, Campari, Crodino, Sarti) | 44% × €785M = ~€345M EBITDA-adj × 18x EV/EBITDA (Aperol secular premium) / 1,158M shares | +5.36 |
| House of Whiskey & Rum (Wild Turkey, Appleton) | 14% × €785M = ~€110M × 11x (mid-multiple, US category soft) | +1.04 |
| House of Agave (Espolòn, Montelobos) | 10% × €785M = ~€79M × 13x (premium tequila, blanco competitive) | +0.89 |
| House of Cognac & Champagne (Courvoisier, Grand Marnier, Lallier) | 10% × €785M = ~€79M × 10x (cognac category de-rated, Courvoisier integration ongoing) | +0.68 |
| Local brands (SKYY, sparkling wines, vermouth) | 22% × €785M = ~€172M × 8x (lower-multiple, SKYY softness in US) | +1.19 |
| Net debt (Dec 31, 2025) | €1,958M / 1,158M effective shares (post 32.5M treasury) | −1.69 |
| Lagfin tax-controversy contingent reserve | 10% probability × €300M effective claim on Campari (vs €1.29B at Lagfin) / 1,158M | −0.26 |
| FV base case | Sum of rows above (5.36 + 1.04 + 0.89 + 0.68 + 1.19 − 1.69 − 0.26) | ≈ €7.21 |
Free float is constrained by Lagfin (>50% economic, 80% voting via Italian super-voting shares). Effective float ~580M shares is sufficient for liquidity but not deep enough to attract material short interest. The capital structure is owner-operator anchored; minority shareholders benefit from Garavoglia family long-term horizon but bear governance discount due to controlling-shareholder transactions (Lagfin tax controversy). Treasury 32.5M shares provide latent buyback capacity. Insider transactions of note: directors Kunze-Concewitz (600,170 sh) and Marchesini (38,500 sh) retain holdings post-resignation March 2026; no material insider sales disclosed in the last 12 months.
| Item (€M) | FY2023 | FY2024 | FY2025 | FY2026E | Guidance 2027E |
|---|---|---|---|---|---|
| Net sales | 2,918 | 3,070 | 3,051 | ~3,025 | ~3,150 (mid-single-digit organic) |
| Organic growth (%) | +10.5 | +1.5 | +2.4 | +3-4 | +5-7 (medium-term) |
| EBITDA-adj | 727 | 733 | 785 | ~795 | ~860 |
| EBITDA-adj margin (%) | 24.9 | 23.9 | 25.7 | 26.3 | 27.3 |
| EBIT-adj | 614 | 605 | 637 | ~660 | ~720 |
| Net profit-adj (Group) | 347 | 376 | 386 | ~395 | ~430 |
| EPS-adj (€) | 0.30 | 0.31 | 0.32 | ~0.34 | ~0.37 |
| Net debt (period-end) | 1,860 | 2,377 | 1,958 | ~1,750 | ~1,500 |
| Dividend per share (€) | 0.062 | 0.065 | 0.100 | ~0.110 | ~0.120 |
| House | % of sales | Total chg | Organic | Perimeter | FX |
|---|---|---|---|---|---|
| Aperitifs (Aperol, Campari, Crodino, Sarti) | 43.8% | +0.8% | +2.3% | 0.0% | −1.5% |
| Whiskey & Rum (Wild Turkey, Appleton) | 14.0% | −2.6% | +2.4% | 0.0% | −5.0% |
| Agave (Espolòn, Montelobos) | 9.6% | −0.8% | +3.4% | 0.0% | −4.2% |
| Cognac & Champagne (Courvoisier, Grand Marnier) | 9.9% | +27.3% | +13.7% | +16.6% | −3.1% |
| Local brands (SKYY, Riccadonna) | 22.7% | −10.5% | −1.5% | −4.9% | −4.1% |
Business model — Premium spirits portfolio anchored by Aperol franchise
House of Aperitifs (Aperol, Campari, Crodino, Sarti Rosa) ~€1.34B FY25 (44% rev) 🟢 secular tailwind Aperol franchise +1% (resilient despite category de-seasonalization push), Sarti Rosa +triple digit in Germany expanding across EU, Crodino non-alcoholic +7%. Most valuable franchise; commands premium category multiple. House of Whiskey & Rum (Wild Turkey, Appleton) ~€427M FY25 (14% rev) 🟡 mixed Wild Turkey US +2%, Appleton Jamaican rum +9% pre-hurricane. Russell's Reserve impacted by H1 product shortages. Other whiskey −2% on US category soft. Stable but not growth driver. House of Agave (Espolòn, Montelobos) ~€293M FY25 (10% rev) 🟢 ramping Espolòn +3% (Reposado +8%, Blanco −1% on price discipline). Montelobos double-digit in US/Mexico. Espolòn RTD strong in Australia. Premium tequila category remains a long-term growth lever despite competitive blanco pricing. House of Cognac & Champagne (Courvoisier, Grand Marnier, Lallier) ~€302M FY25 (10% rev) 🟡 in integration Courvoisier (acquired Apr 2024) €157M sales — early integration, US/UK positive, China re-orders. Grand Marnier −8% (price discipline). Cognac category de-rated globally. Most uncertain area of the portfolio. Local brands (SKYY, sparkling wines, vermouth) ~€692M FY25 (22% rev) 🟡 portfolio pruning SKYY +2% (SKYY Cosmic Argentina offsetting US softness). Sparkling wine +2% (Riccadonna). Cinzano + Averna + Zedda Piras divested 2025 (~3% perimeter impact). Active portfolio streamlining ongoing. 2026 reorganization: 4 geographic BUs €1.13B NA / €1.42B EU / €0.20B APAC / €0.30B EMEA-Dev 🟢 new structure From 2026 segment reporting: North America, Europe, Asia-Pacific, Developing Markets. New CFO Francesco Mele effective March 2026. Cleaner P&L visibility ahead.
Legal, regulatory and risk analysis
SWOT analysis
- +Aperol franchise: global category creator with sustained share gains
- +Premium portfolio diversified across 5 Houses, 24 countries with organic growth in 2025
- +EBITDA-adj margin 25.7% in upper quartile of peer group
- +Deleveraged to 2.5x one year ahead of plan; €571M recurring FCF
- +ESG leadership: MSCI AA, CDP A-, 98% renewable electricity
- −Controlling-shareholder structure limits minority influence; Lagfin tax overhang specific to Campari
- −Courvoisier acquired at peak multiple (>20x); cognac category de-rating creates integration risk
- −SKYY US softness persists; local brands −1.5% organic and shrinking via disposals
- −USD revenue exposure (44% Americas) mechanically pressures EUR-reported P&L
- →Aperol RTD and de-seasonalization push expand consumption occasions
- →Sarti Rosa cross-EU rollout and Crodino non-alcoholic premiumization
- →2026 reorganization (4 geographic BUs) enables sharper P&L disclosure and execution focus
- →Treasury 32.5M shares + EMTN programme = future capital return optionality
- !US tariff escalation beyond current €30M drag scenario
- !EU consumer slowdown; Germany de-listing dispute headwinds for Aperol/Campari
- !Lagfin tax case escalation could trigger forced share sale or governance instability
- !Continued cognac category weakness could require Courvoisier goodwill impairment
Summary by assessment area
- Net debt/EBITDA 2.5x (target reached ahead)
- €571M recurring FCF, 73% conversion
- EMTN programme = bond market access
- US tariff €30M FY26 drag (escalation risk)
- Lagfin €1.29B Italian tax seizure overhang
- Controlling-shareholder structure (80% voting)
- Base upside +31% to €7.20 FV vs €5.484 (near 52W low)
- Bull case +50% (€9.00) requires multiple re-rating
- Bear case −24% (€4.80) on tariff escalation
Sources: Campari Group FY2025 Annual Report & Press Release (March 4, 2026 — official PDF, all P&L / balance sheet / cash flow figures), Campari Group sustainability report (MSCI ESG AA, CDP A-, S&P CSA 62/100), Bloomberg (CPR IM Equity), MarketScreener (analyst consensus €6.56 mean, 20 analysts, mid-May 2026), Investing.com (Hold rating, 6 Buy / 3 Sell / 11 Hold), Drinks Business (cognac category context, Lagfin tax case), Newsweek & Drinks International (€1.29B Lagfin tax seizure Nov 2025), Bloomberg (Garavoglia family governance transition June 2026), Reuters (US-EU spirits tariff context). Market data — last verified close 2026-06-24 (Borsa Italiana official): CPR €5.484 (Reference Close €5.484, Official Close €5.48902; sanity check: €5.484 × 1.231B shares = €6.75B vs declared market cap €6.91B ✅; 52W range check: €5.484 within €5.274–€6.82 ✅), market cap ~€6.91B, EV ~€8.87B, 52W range €5.27–€6.82, ~1.19B shares issued / 32.5M treasury / ~1,158M effective; FY25 net sales €3,051M, EBITDA-adj €785M, net debt €1,958M, Net Debt/EBITDA 2.5x; dividend €0.10/sh FY25 (+54%). Lagfin (Garavoglia family) holds >50% economic and 80% voting rights. ⚠️ This document is for informational purposes only and does not constitute financial or investment advice.